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Box Office: "INCEPTION" EYES THREEPEAT
Source: Jeff Bock
Date: Jul 29, 2010
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A trio of new wide releases will trot into the marketplace at the domestic box office this weekend, although "Inception" will likely threepeat with around $28 million, which would be a drop of 34%. The second weekend of Christopher Nolan’s sci-fi thriller saw it ease just 32%.

Warner Bros. “Cats & Dogs: The Revenge of Kitty Galore” will be unleashed in the most theatres--3,705--and will also lift its leg in woof-tacular 3-D, so expect good numbers for the sequel. The original, which was released almost a decade ago, clawed up $21 million in its debut, and teetered on the brink of $100 million, grossing $93 million. Expect a doggone decent debut of $24 million for the kiddie-friendly caper. The PG-rated film stars Chris O’Donnell and features the vocal stylings of Nick Nolte, Bette Midler, Neil Patrick Harris, and Wallace Shawn among others.

Paramount hopes audiences will feast on “Dinner For Schmucks,” the new comedy starring Paul Rudd, Steve Carell, and Zach Galifianakis.  Debuting in 2911 theatres, it’s doubtful it can muster more than $21 million, but considering how hot Carell and Galifianakis (in a glorified cameo) are, it could surprise, as comedy has been virtually non-existent in the marketplace for some time. Just look to Sony’s “Grown Ups,” which has had incredible staying power since it opened over a month ago and has held on to gross over $145 million. Yes, it’s quite obvious that comedy is a much needed commodity right now.  Jay Roach (“Austin Powers,” “Meet the Parents”) directs and regardless of how awful reviews might end up being, it will have a strong hold over the next few weeks.

Lastly, Zac Efron goes for a Hallmark Moment, as he headlines the weepy drama “Charlie St. Cloud.” In 2,700 theatres, the Universal film will need plenty of young girls crying to top $12 million. Previously, Efron opened “17 Again” to $23 million, but ask matinee idol Robert Pattinson how difficult it is to drop a drama into the mix.  Attempting to expand his acting chops earlier this year, “Remember Me” bowed to just $8 million on its way to $19 million.

Expanding into wide release in its fourth week of release, Focus Features’ indie arthouse hit “The Kids Are All Right” will look to expand on its gender bending success. The film grossed $2.5 million in just over 200 theatres last weekend, so expect a healthy jump to around $7 million this weekend.


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